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sticker shock
noun
: astonishment and dismay experienced on being informed of a product's unexpectedly high price
Examples of sticker shock in a Sentence
We left the store suffering severe sticker shock.
Recent Examples on the Web
After all, prices are up by 22.7% from five years ago, compared with an 8.9% increase in the five-year period from 2014-2019, so everyone continues to live with some measure of sticker shock.
—Jill Schlesinger, The Mercury News, 30 Dec. 2024
Image People who wanted to live in TriBeCa or SoHo may have been stunned by sticker shock in 2024.
—Josh Ocampo, New York Times, 29 Dec. 2024
With the average price of a new vehicle having skyrocketed by around $10,000 over the last five years, car shoppers are justifiably suffering from sticker shock, with the affordability problem being exacerbated by financing rates that have nearly doubled since 2022.
—Jim Gorzelany, Forbes, 23 Dec. 2024
Inflation remained on our minds and on our ballots
Trump is returning to White House partially because of voters' continued sticker shock following 40-year-high inflation.
—Interactive Graphics Team, USA TODAY, 19 Dec. 2024
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Word History
First Known Use
1981, in the meaning defined above
Dictionary Entries Near sticker shock
Cite this Entry
“Sticker shock.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/sticker%20shock. Accessed 2 Feb. 2025.
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